Sample projects

The below are examples of work created for various Zappos engagements, including the_Ones, for women who love classic sneakers, a co-op marketing video product called ZAPS (Zappos Actual People Stories) and Zappos KIDS.

The_Ones

In 2017, Zappos faced a challenge: despite being the 2nd largest online sneaker store, the brand received limited access to high-demand sneakers from key vendors based on their transactional perception of Zappos. Origami identified an opportunity in the sneaker industry’s relentless marketing focus on male consumers despite women making up nearly half the market. This insight led to ‘The_Ones powered by Zappos,’ a story-led platform, fueled by collaborations and partnerships, to celebrate women who love classic sneakers, all backed by Zappos’s renowned logistics and customer service.

ZAPS (Zappos Actual People Stories)

Video co-op marketing product designed to use vendor marketing dollars to acquire new customers via paid distribution. Origami established the franchise and the design system and applied it to over 100 videos while training the Zappos team to produce them internally. Drove a 25% increase in YoY coop marketing spend from Zappos vendors.

Zappos Kids

Origami teamed up with the Zappos Kids merchandising group to create a strong online presence aimed at parents. The objective was to demonstrate to both vendors and parents that Zappos wasn’t just about shoes; it was a go-to place for kids’ apparel and trusted advice too. In addition to an array of online marketing, the new Zappos Kids was supported by a highly visual print catalog, which brought a wave of new customers to the category.

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